Sogeti Executive Summit 2021

On this year’s Executive Summit we will explore the world of media that are tremendously enhanced by technological progress in Artificial Intelligence and Machine Learning. The event will be held in a ‘hybrid’ fashion; featuring in-person attendees and live presentations delivered virtually by our expert guest speakers.

Watch the key highlights of the Summit

About

Note : We will continue to monitor and be cognizant of evolving circumstances apropos the pandemic and may accordingly adapt the format of the event should the need so arise.

Organized as a hybrid event, at this year’s Executive Summit you will be joining physically and will be able to discuss and socialize with your peers. The speakers will join online and will be broadcasted to your venue. There will be ample room for meeting old and new friends and networking during dinner.

You will be able to exchange ideas with your peers locally and participate in a global debate, broadcasted live from our studio in Amsterdam, where we will host a variety of insightful speakers. They will undoubtedly inspire interesting discussions around the table.

Real Fake: Playing with Reality in the age of Artificial Intelligence

We will also be publishing our new book “Real Fake: Playing with Reality in the age of Artificial Intelligence”, that concludes our two-year study and comes with surprising answers about how to deal with this new media revolution.

View the recording of Executive Summit 2020

Join the global debate

Should we look beyond the hype and alarmist views to reach for the game changing and rewarding business opportunities?
Why is it important to understand the technological possibilities and new tools for storytelling?

Why do humans choose to ‘play with reality’?
What are the business implications for everything from marketing and branding, to security, knowledge management, customer engagement and trust?

Speakers:

Agenda

14:30 – 15:00

A Local Welcome

All around Europe attendees will join the Reality Show at local venues. You will be welcomed by your host and will meet with the other participants at your physical table.

15:00 – 15:40

Welcome & Setting the Stage

The live broadcast from the studio in The Netherlands will commence with a word of welcome by Sogeti’s global managing director Stefan Ek.

15:40 – 16:10

Deepfake and the coming Infocalypse

Together with our first guest speaker Nina Schick, investigative journalist and author of the book ‘Deepfake and the coming Infocalypse’ we will explore the risks of deepfakes, but also the opportunities for beneficial use of synthetic media.

16:10 – 16:30

Deepfake debate

Attendees will be invited to have a debate on the reality crisis and come up with some original ideas on how to respond.

16:30 – 16:40

Break

16:40 – 17:20

‘Homo Ludens’ and Knowledge Resistance

Our second guest is Mikael Klintmann, professor of sociology at the University of Lund, Sweden, and author of the book ‘Knowledge Resistance’.

17:20 – 17:40

Knowledge resistance debate

The advantages of resisting knowledge and the learnings of how we deal with information will be the topic of this third round of debates. You’ll be asked to come up with fresh insights and ideas to follow up.

17:40 – 17:50

Break

17:50 – 18:30

Business opportunies of Synthetic Media

Business opportunities of Synthetic Media and customer interaction. Our third guest, Ronald Voorn is a former chief marketing officer of Heineken and lecturer in advertising and consumer psychology.

18:30 – 18:45

The art of the possible debate

Again, you’ll be asked to become creative and come up with out of the box ideas.

Closing thoughts

<strong>19:00 – Later</strong>

Drinks & dinner

After all the food for thought the attendees will enjoy drinks and dinner at their local venues.Drinks & dinner

The Reality Show
October 14, 2021 | 15:00 – 19:00 CET

Speakers:

Agenda

If you have any questions, please contact:

The Reality ShowOctober 14, 2021 | 15:00 – 19:00 CET

Speakers:

Nina Schick

Mikael Klintmann

Ronald Voorn

Michiel Boreel

Menno van Doorn

Agenda

If you have any questions, please contact:

Margo Langeweg

The Reality Show
October 14, 2021 | 15:00 – 19:00 CET